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Supreme Founder James Jebbia Talks Lines, New Brooklyn Location & More in...

Hours before the opening of Supreme’s new Williamsburg location, accounting for its second store in New York, third nationwide and eleventh worldwide, founder James Jebbia spoke with GQ for a rare...

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The Carlyle Group Reportedly Values Supreme at $1 Billion

After Supreme founder James Jebbia confirmed the sale of a minority stake of Supreme to private equity giant the Carlyle Group (and was typically tight-lipped about it), possible further details of...

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The Carlyle Group Isn’t the First Outside Investment Supreme Has Accepted

The biggest story of the week is how Supreme Founder James Jebbia quietly orchestrated the sale of a minority stake in Supreme to The Carlyle Group, who reportedly valued Supreme at over $1 billion....

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Will Resellers Feel the Burn From Supreme’s Investment? Not Likely

Supreme’s recipe for success is a simple one. Make good product, put it out consistently, and ensure the supply outweighs the demand. It’s a formula that’s helped propel the label from niche skate...

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Supreme Heads Are (Surprisingly) Optimistic About the Brand’s Corporate...

The luxury logo-fest that was this year’s Supreme x Louis Vuitton collab might have caused mayhem across the fashion press back when it was unveiled, but the news that Supreme founder James Jebbia had...

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Supreme Has (Finally) Been Recognized at the CFDA Awards

The Council of Fashion Designers of America have announced the nominees for the 2018 CFDA Fashion Awards via Instagram. It appears that the CFDA is at last recognising the impact of streetwear in the...

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Supreme x ‘New York Post’ Could Be the Most Brilliant Collab of the Year,...

What is one of the most recognizable logos in fashion just became the biggest tabloid in New York City. Hot off the press, Supreme shocked commuters this morning as they walked past their local bodega...

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Supreme Shares Throwback Photos for 25th Anniversary of Lafayette Store

View this post on Instagram Celebrating 25 years. Pooky, Lafayette Street, New York City 1995 📷 @suekwon_ A post shared by Supreme (@supremenewyork) on Apr 20, 2019 at 3:00pm PDTApril 1994 was the...

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The Man Behind Supreme Italia Finally Speaks Out

Supreme Italia, aka the other Supreme, has been filing trademarks for variations on the logo since 2015. Michele di Pierro is the rogue variant’s creator and according to a recent interview, he sees...

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James Jebbia Says Supreme Wouldn’t Change Even If It Becomes Unpopular

In celebration of the brand’s 25 anniversary, GQ is looking back at the history of Supreme. Today the publication has shared a new interview with the man behind the iconic label, James Jebbia. Supreme...

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