Fashionistas rejoice – Paper magazine’s latest “OGs” issue is a veritable goldmine of content including interviews with some of the industry’s leading lights – Rick Owens, Hiroshi Fujiawara, Jeremy Scott and Supreme mastermind James Jebbia. Each is featured in a bite-sized mini-interview, alongside other trailblazers such as Nick Cave, Richard Branson, Angel Haze and Larry Clark. In a short and snappy style, each is given a series of quick-fire questions, as can be seen from the interview with Jebbia below:
“Personal OGs: Ralph Lauren and the Beastie Boys. Ralph is somebody that doesn’t change with trends and has just kept it up and gotten better and better. That’s what we aspire to, without getting boring. The Beastie Boys made dope music, changed youth culture and always kept their integrity.
What was it that made you succeed when many other pioneers did not?
We’ve worked really hard. We haven’t dumbed anything down. We are constantly trying to do something new and surprising for people.
What is success to you?
Success to me, as a brand, is when we can do something that we think is great and that put a lot of work and energy into and that our audience understands and gets. You can put a lot of work into something that you think is great, but if you haven’t set things up right, you just fall flat and nobody likes it or wants it. For us, it’s staying really relevant to young people. It wouldn’t mean anything to me if we just had the old customers buying it. For us, it’s getting the young, new generation into it while also having the people who’ve been into it for many years still appreciating it. That’s really important — it’s the key to our success.
We also don’t take things for granted — we treat it like a new business all the time. I look at it no different than making a movie: you can like a movie a lot, but it doesn’t mean you’ll like the next one. I feel it’s the same with us, so we always keep it up. We try to have new things that people are surprised by and really love and cherish.
You don’t come at it from a money perspective?
No.”
Check out the full clip of interviews here.